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Affluent Demographics
Affluent Demographics



Excellent Demographics is what makes West Covina so successful for businesses. West Covina possesses a strong population base, high-income levels, and an ethnically diverse population all contributing to make West Covina an ideal place for businesses and residents. In addition, the City boasts a skilled and highly qualified workforce, a 'must' for businesses. These dynamic factors converge in West Covina to create a demographic element that is essential for successful businesses.

General Information

Incorporated:    1923

Size:    17 square miles

Location:    Los Angeles County, California (20 miles East of Los Angeles) 


Affluent DemographicsExcellent Population Base:

City:    108,929

5-mile radius:    1,424,390

10-mile radius:    3,053,159

San Gabriel Valley:    1.7 million

Los Angeles County:    10.4 million


Affluent DemographicsDiverse Ethnicity Distribution

White:    38.03%

Black or African American: 4.82%

Asian Pacific Islander:    26.06%

Other:    31.09%

Total: Hispanic Origin*:    49.81%

*Definition: Hispanic Origin refers to the ethnicity, not race. Hispanic Origin can a viewed as the ancestry, nationality group, lineage, or the country in which a person or a person's parents were born before their arrival in the United States. Source: Claritas, Inc. 


Affluent DemographicsHigh Household Income Base

Total Households (2009):    31,781

Average Family Household Income:    $82,228

3-mile radius Average Household Income:    $81,297





Skilled and Qualified Workforce







Download a printable PDF version of our
Affluent Demographics Brochure


City of West Covina
Community Development Commission

1444 West Garvey Ave.
P.O. Box 1440
West Covina, CA 91793
Tel: (626) 939-8417
Fax: (626) 939-8665