Small Business Saturday

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The City of West Covina is pleased to announce that the City will be continuing to participate in Small Business Saturday this year.  Small Business Saturday, started by American Express, is held the Saturday after Thanksgiving and is designed to promote and support small businesses throughout the United States. Small Business Saturday not only seeks participation from small businesses to help promote them, it also encourages residents to "shop local" and "shop small".

The City will be proclaiming November 24, 2018 as Small Business Saturday. The proclamation presentation will be held during the City Council meeting at the West Covina Council Chambers (located at 1444 W. Garvey Avenue South, West Covina, CA 91790) at 7:00 p.m. on Tuesday, November 20, 2018.


 With the holidays coming up, what better way to support your local community and get your shopping done than to shop local!

For Small Business Owners

From the City:

The City of West Covina understands the important contributions our local small businesses make to our community. Therefore we would like to help raise awareness about the importance of supporting small businesses and help promote West Covina small businesses. If you are a West Covina small business owner and would like to participate, the City will:

  • Promote Small Business Saturday on the City’s social media accounts
  • List your business on the City’s website as a participant of Small Business Saturday
  • Provide promotional merchandises, courtesy of American Express (supplies are limited and will be provided on a first come served bases)

In order to participate with the City, for Small Business Saturday, you must commit to a Small Business Saturday promotional plan. Do you plan on having giveaways? Doing raffle prizes? Hosting an event? Providing discounts? Posting Small Business Saturday on social media? Etc. The City can work with you to develop a promotion plan for your business and ideas on how to develop an event that best works for your business. If you would like to participate, please fill out the participation form. Once completed, please email Karen Ko the form at If you have any questions, please contact Karen Ko or Paulina Morales at (626) 939-8417. The last day to participate is Wednesday, November 14, 2018.


From American Express:

In addition, American Express can help promote your business with free personalized ads! American Express is helping merchants who register their business for Small Business Saturday with a variety of free resources:

  • Guides and marketing materials  
  • Merchandise, such as in-store signage, tote bags, and more
  • Free online ads
  • Promotion through the Small Business Saturday website and location map 

For Residents

Shop Small! Shop at local small business throughout West Covina.

  • Find participating small business in West Covina
    • Businesses registered with American Express Small Business Saturday
    • City List
      • Participating Small Businesses in West Covina on November 24, 2018
        • Café Valer – 1032 Plaza Drive, West Covina, CA 91790
          • Day of Promo:
            • Free fountain beverage with purchase of an sandwich
            • Free small regular coffee with a purchase of any pastry
        • Gaucho Grill Argentine Steakhouse – 1129 W. West Covina Parkway, West Covina, CA 91790
          • Day of Promo: Chance to win a $20 gift card
        • Flowers by Robert Taylor – 2620 E. Garvey Avenue South, West Covina, CA 91791
          • Day of Promo: Raffle Prize - Winner receives a creative Christmas centerpiece that will be delivered a few days before Christmas
        • Infinite Glow Makeup Studio – 112 Plaza Drive, #1476, West Covina, CA 91790
          • Day of Promo:
            • 15% off entire purchase
            • Buy 2 Infinite Glow brand eyelashes, and get one free
            • $200 off their 10 week makeup course program
        • ReMax Champions West Covina – 2934 E. Garvey Avenue South, #105, West Covina CA 91791
          • Day of Promo:
            • Facebook Post and Raffle Prize through Facebook Live
              • Chance to win pre-qualification for home buyers
        • The Salad Box – 2522 E. Workman Avenue, West Covina, CA 91791
          • Day of Promo: Mention Small Business Saturday for 99 cents soup, $5 breakfast soup, or a $5 small acai bowl

 Share and spread the word!

  • Take photos and post when patronizing small businesses
  • Make sure to share using hashtags"#shopsmall","#smallbizsat" and“#westcovinacity!”

For more information about Small Business Saturday please visit the American Express Shop Small

View Small Business Saturday Flyer


Shop Small Logo


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