Small Business Saturday

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Small Business Saturday 

The City of West Covina is pleased to announce that the City will be continuing to participate in Small Business Saturday this year.  Small Business Saturday, started by American Express, is held the Saturday after Thanksgiving and is designed to promote and support small businesses throughout the United States. Small Business Saturday not only seeks participation from small businesses to help promote them, it also encourages residents to "shop local" and "shop small".  The City of West Covina understands the important contributions our local small businesses make to our community. Therefore, we would like to help raise awareness about the importance of supporting small businesses and help promote West Covina small businesses through the West Covina Small Business Saturday program.

The City will be proclaiming November 30, 2019 as Small Business Saturday. The proclamation presentation will be held during the City Council meeting at the West Covina Council Chambers (located at 1444 W. Garvey Avenue South, West Covina, CA 91790) at 7:00 p.m. on Tuesday, November 19, 2019.


With the holidays coming up, what better way to support your local community and get your shopping done than to shop local!

  • For Small Business Owners

To participate in West Covina Small Business Saturday Program (a program designed to encourage the West Covina Small Businesses to promote Small Business Saturday (SBS) and promote shop small and encourage community to shop local. As a result, customers have the chance to enter into a raffle) West Covina small businesses will be required to do the following:

  1. Register Your Business

    • Go to
    • When registering, you have the OPTION to include any promotional offers you will feature for Small Business Saturday (SBS)
      • You can upload promo graphics and deals when you register.
  2. Start promoting

    • Inform your customers about SBS (and your promotions, if any), and how to sign up for the program to enter to win a raffle prize
      • Customers can sign up at (see participating customer instruction flyer) or text SHOPWC to 63975
    • Display West Covina SBS flyers on your business counters, windows, and doors
    • Email your customers about SBS
    • Post on social media about SBS
    • And more...(see promotional ideas flyer)
  3. Download TicketSpice App

    • To scan participating customers, you will need to download the TicketSpice App
    • On Tuesday, November 26, 2019, City staff will send an App Key code for you to access the Ticket Spice App. (see flyer for instructions)
  4. Start Scanning

    • On Saturday, November 30, 2019, SCAN any participating customer's ticket/ QR Code with the TicketSpice app
    • Continue encouraging your customers to sign up for a chance to win raffle prizes
    • Post on social media about SBS
    • Tell your customers about SBS

WCSBS Participating Business Instructions 

This is a great opportunity if you would like for your business (along with your business promo deal) to be promoted. The perks of having customers sign up through this program, will allow your business to be featured as a participating West Covina small business.

If you are a West Covina small business owner and participate, the City will:

  • Promote Small Business Saturday on the City’s social media accounts
  • List your business on the City’s website as a participant of Small Business Saturday
  • Provide promotional merchandises, courtesy of American Express (supplies are limited and will be provided on a first come served bases)

Feel free to contact Karen Ko at (626) 939-8417 or at if you have any questions.

 American Express:

In addition, American Express can help promote your business with free personalized ads! American Express is helping merchants who register their business for Small Business Saturday with a variety of free resources:

  • Guides and marketing materials
  • Merchandise, such as in-store signage, tote bags, and more
  • Free online ads
  • Promotion through the Small Business Saturday website and location map 


  • For Residents

SHOP SMALL. SHOP LOCAL. SHOP WEST COVINA! To show our gratitude for shopping at West Covina small businesses, the City of West Covina and Greater West Covina Business Association (GWC) will be raffling out prizes, ranging from gift cards to gift baskets, to participating customers. In order to enter the raffle, you will need to do the following:

  1. SIGN UP

    • Go to or text SHOPWC to 63975
      • It is free to sign up!
      • When you sign up, you have a chance to win prizes ranging from gift cards to gift baskets. Winners will be announced on Tuesday, December 3, 2019.
    • You will receive an email with a ticket/QR code which will need to get scanned at any of the participating businesses
  2. Find participating businesses

    • Check your emails for West Covina SBS participating businesses and some of their deals/promotions
    • Visit the City's website at
  3. Visit participating businesses

    • On Saturday, November 30, 2019, shop, dine, and more at West Covina SBS participating businesses
  4. Get your ticket/QR Code Scanned

    • Remember to get your ticket/QR code scanned at each participating business. Every scan increases your chances of winning raffle prize!

When you sign up, not only will you enter yourself into the West Covina Small Business Saturday raffle, you will also receive additional information on other participating small businesses in West Covina and their promo deals.

WCSBS Participating Customer Instructions

For participating small businesses in West Covina, please see below:

  • (to be determined)


To search for additional small businesses, please visit American Express


Lastly, support our local small businesses by sharing about Small Business Saturday and spread the word!

  • Repost City of West Covina’s Small Business Saturday post
    • Facebook, Instagram, and Twitter (@westcovinacity)
  • Take photos and post when patronizing small businesses
  • Make sure to share using hashtags "#shopsmall","#smallbizsat" and “#westcovinacity!”


For more information about Small Business Saturday please visit the American Express Shop Small


Shop Small Logo


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